I installed Kubuntu 13.10 on a machine at work today, and found the fonts
in GTK applications looked pretty awful. I started stuffing around with
the font settings, but in the end found that the steps detailed in
this askubuntu answer were
what fixed it (thanks Rael!).
Specifically, this step:
KDE Settings > Application Appearence > Fonts.
Mark Anti-aliasing as "enabled", click on "Configure",
uncheck "Exclude range", check "Use subpixel",
and select "Slight" for "Hinting".
It's strange because I've never had these issues with Kubuntu on other
machines, and may have been due to the high-resolution monitor I was using.
Update 9/3/2015: Only just discovered but it seems this change
breaks text in Gimp when using KDE.
Turning it off fixes Gimp, but it's kind of annoying since the fonts go back
to looking poor...